The field of marketing communications is an exciting place where creativity meets strategy, and at its center is the Marketing Communications Manager. The person who creates campaigns that hold peoples’ attention, inspire emotion and promote engagement–chances are it will be this person. But just what does a Marketing Communications Manager do, and how do you become one?
What Is a Marketing Communications Manager?
A Marketing Communications Manager (MarCom Manager) is responsible at a strategic level for developing and implementing strategies to promote a brand, service, or product. They organize the organization’s communication with its market across an array of media, ensuring that it has one strong, coherent voice.
This composite role brings together qualities such as imaginative marketing strategy, media relations, advertising and digital communications–giving industrialists an opportunity both to think creatively about their business’s development and act strategically on it too.
Key Responsibilities of a Marketing Communications Manager
Though scope can differ depending on industry, Marketing Communications Managers will usually take in the following main responsibilities:
Setting Communication Strategies
Marketing Communications Managers develop comprehensive communication strategies to reach certain corporate targets and these could include:
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Brand awareness
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A new product launch
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Customer loyalty gains
Such strategies often cover a number of channels such as:
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Social media
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Email campaigns
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Print advertisements
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Public relations work
Fixing Brand Voice and Messaging
MarCom Managers make sure that all communication is consistent with the organization’s brand. This means:
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Consciously ion the same message
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Ensuring that brand guidelines are adhered to everyone both internally and outAd of the organization
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Generating a Strategic Tone of Voice to Reach the Target Audience
Organizing and Creating Content and Campaigns
Starting from conception all the way through to implementation, Marketing Communications Managers are in charge of campaign creation. This includes:
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Collaborating with writers, designers, and videographers to produce exciting content
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Hiring external agencies or freelancers for specialized services
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The brief must be produced
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But they don’t know how to make a plan-best the goal seems attainable and as realistic as possible
The Performance and Analytics Are Now Being Tracked
An effective MarCom manager doesn’t just launch campaigns; he or she evaluates how well they are doing this. Key performance indicators (KPIs) like:
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Clicks
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Impressions
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Conversions
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Engagement rates
are evaluated to measure ROI and thus guide future efforts.
Managing Public Relations Activities
This traditionally involves:
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Developing relationships with journalists and media outlets
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Writing press releases to announce new products-launches or corporate news
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In a crisis situation, making sure no misleading information gets out and that the broadest possible audience is reached with your own true story
Leveraging Digital Marketing Tools
To simplify campaigns and obtain actionable insights, MarCom Managers use all manner of digital marketing tools, including:
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Web data platforms: Google Analytics
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Email marketing engines such as Mailchimp
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Tools designed for social media, such as Buffer and Hootsuite
The Skills Needed by Everyone Who Serves as a Marketing Communications Manager
To excel in this role, you must possess both hard and soft skills. Here’s what candidates who rank in the top bring to the table:
Hard Skills
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This encompasses such tasks as writing articles or composing advertising copy that can both convince and excite
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You need to understand the larger issues of how marketing campaigns should work together with your company’s goals
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You must be able to take campaign performance metrics and make sense out of them
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Comfort in handling CRM systems, SEO tools, and platforms for social media management
Soft Skills
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Because it is so important for this man to collaborate often and talk to people quite frequently, both written and verbal communication skills must be at a high level
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It takes real imagination to devise campaigns that will stand out in the midst of all other advertising slogans
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When necessary leaders must be able to move their team and even on tight deadlines
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The marketing environment is always changing, so an openness to new tools whatever they may be in addition to being receptive for any trends is also crucial
How to Get a Job as a Marketing Communications Manager
If this sort of job sounds right for you here’s how you can get started:
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Earn a Degree: In general, a bachelor’s degree in Marketing, Communications, Business, or a related field is sufficient although it is not always a requirement. For those who want to do even better, a master’s degree or MBA might also be helpful.
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Gain Experience in Marketing: Work up from entry-level positions like Marketing Assistant, Copywriter or Digital Marketing Specialist. That’s where you’ll get hands-on experience, and lay the groundwork for building skills needed to market things productively.
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Develop Strong Writing and Communication Skills: By participating in blogs, reports or joint presentations, you can sculpt your writing and presentation skills into fine shape. This business thrives on clear, engaging communication.
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Build Your Portfolio: Demonstrate your acquisitions by assembling a portfolio that features successful campaigns, writing examples, and quantifiable results.
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Learn Marketing Tools: Get to know the industry standards with popular tools such as:
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Adobe Creative Suite: To make graphics
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HubSpot or Salesforce: CRM
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Google Ads or Facebook Ads Manager: paid campaigns
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Network: Whatever marketing conferences are being held, go! Or if you’re online, join marketing-related LinkedIn groups or do an apprenticeship with someone successful in your field. Networking can help you go places in your career which are not available from any other source.
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Seek Leadership Opportunities: Look for positions where you’re supervising small teams or managing projects. Management experience is critical if you want to occupy senior posts.
Careers Beyond the Communications Manager
Not only does this role have variety, but it also leads to other related job roles. Many professionals move on into jobs such as these:
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Director of Marketing
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Chief Marketing Officer (CMO)
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Public Relations Manager
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Brand Strategist or Consultant
This period has witnessed the development of a company’s brand identity and marketing strategy begin to come to life. If an image is worth a thousand words, they are the ones capable of adding life to history. With the increasing importance of omnichannel marketing and digital transformation, organizations rely heavily on people like MarCom managers to break through competitive markets.
Strength Reasoning A Marketing Communications Specialist is to find a customizable, high-paying job, helping others make their goals come true. Dummies are sure to find it interesting to develop their careers in this field!
Where are you looking to go next in your marketing career? Update your skills by earning certifications from sites like Google, HubSpot, and LinkedIn Learning.
