With customers’ unwillingness to engage brands in this modern age, companies must move away from disrupting methods to more value-based marketing strategies. This is where an inbound marketing specialist comes in. But just who are they and why are they so important in today’s competitive environment?
We outline exactly what an inbound marketing specialist is in this blog post, reveal some of the critical duties they perform and discuss why these professionals are an indispensable asset to any successful marketing team. Whether or not this role has your professional interest, or you’re considering it for your business, you’ll find everything you need to know in this guide.
What is an Inbound Marketer?
Inbound marketing professionals are people focused on attempting to attract, engage, and delight customers, by providing them with what they want and need in terms of information, when they need it. Their ultimate goal is delivering the right message at the right moment and establishing a deeper connection with the audience, by putting the customers first.
Instead of leading with disruptive techniques such as cold calls or spam e-mails, inbound marketing experts use pull marketing strategies. Their goal? To organically draw people in through valuable experiences and you know Spark some trust into people so that perhaps they at some point become customers potentially longterm.
Core responsibilities: An inbound marketer duties and responsibilities list.
Inbound marketing is an evolving, expansive field. Here are the key responsibilities that come with an inbound marketing specialist job:
Developing Content Strategies
Inbound marketing is based on excellent content that attracts and retains readers. Experts design comprehensive content strategies to solve customer’s problems, answer information requests and gain their trust. Such content comes in many forms, including:
Blog posts
SEO-optimized articles
Whitepapers and eBooks
Infographics
Case studies
Video content
In this respect, an inbound marketing specialist is responsible for making sure all content produced is strategic as it relates to the goals of that business and has a specific place in the buyer’s journey.
Best Practices in SEO Integration
The importance of search engine optimisation (SEO) to make content discoverable cannot be overstated. A large aspect of the inbound marketing specialist’s job is to execute SEO tactics such as:
Research and include applicable keywords to improve organic search traffic.
Optimizing on-page items such as meta titles, descriptions and headers.
Enhance usability of website and all content must be searchengine compatible.
It is these strategies, after all, that help ensure the work they produce ranks high and finds its target audience naturally.
Social Media Management Sexually suggestive or explicit This includes sexually suggestive text, images, videos, and emojis.
Inbound marketing is greatly enhanced by social media. Here are some of the ways an inbound maven leverages the likes of Facebook, Instagram, LinkedIn, and Twitter:
Share and promote content.
Interact with followers by responding to comments and messages.
Track mentions and conversations about your brand.
Create brand community.
Experts know the ins and outs of various platforms, and are able to create content that resonates best with the most people.
16 Automation Tools for Lead Nurturing Campaigns
A lot of times an inbound marketing consultant connects marketing to sales to automate lead hand-off. They build drip campaigns, workflows, and individualized email journeys to usher potential clients down the funnel. Their tasks here involve:
Creating email campaigns based on customer behaviour.
Tailoring outreaches according to user behavior.
Conversion rates to be analysed to improve future campaigns.
Analyzing Data and Metrics
Inbound marketing is driven by insights on data. To determine to what extent have their efforts been successful, experts routinely monitor the performance indicators such as:
Website visits and engagement.
Leads generating and conversion rates.
Activity on social networks (likes, shares, comments).
The email click-through and open rate.
Inbound marketing pros look at the information and they can know what’s working, what won’t, and how to refine strategies to get better results.
Collaborating Across Teams
Successful inbound marketing is all about teamwork. Experts collaborate with other areas to ensure smooth communication and congruency of strategies. This includes:
Collaborating with writers and designers to develop engaging assets.
Helping out the sales team with ready-to-buy leads.
Working with customer service agents to focus efforts on consumer ‘pain points’ and feed back.
Their integrated efforts help create a seamless shopping experience and a unified voice.
Benefits For Business – The Role Of An Inbound Marketing Expert
An inbound marketing expert really adds a lot of value to any organization. Here are a few of the key benefits offered by tablets:
Increased brand exposure: Experts assist brands with appearing as an authority in their industry using content marketing and SEO.
Better Lead Quality: Companies use targeted campaigns to lure potential customers who are truly interested in their product or service through lead nurturing.
Higher ROI: As inbound methods are significantly more driven by organic interest than paid ads, the result is a much higher return on investment.
Stronger customer relationships: The relationships formed through inbound marketing efforts are reflected by greater loyalty and retention.
What It Takes To Be An Inbound Marketer ” An inborn Inbound Marketer profile: What it takes to become one?
To succeed in this position, inbound marketing specialists should possess both hard and soft skills such as:
Content creation: A knack for writing engaging blog posts, social media captions, and other types of content.
SEO skills: Competency with the search engine ranking components and how to improve them.
Analytical thinking: The capacity to analyse data and take data-driven decisions.
Experience with social media Proficient in managing various platforms and interacting with people.
Creativity and innovation: The ability to devise new and original plans to differentiate oneself in tough markets.
Is This Your New Career?
If you are the type of person who loves to tell stories and has a knack for being analytical while forging a real connection with an audience, a career as an inbound marketer could be an ideal choice. The growth of the inbound marketing is why there is an increasing need for those who are good at it, making it an increasingly viable ‘niche’ to get in to.
For those companies that are looking to take that leap in their marketing plan, hiring an inbound marketing specialist or creating an inbound marketing team to really kick start your efforts just might be the difference maker you’ve been looking for.
Next Step To Marketing Mastery
What can an impeccable inbound strategy do for businesses, small or large? Need help getting started? Whether you’re considering hiring an inbound marketing specialist or it’s time to revise the role you currently have in place, turning the role up a notch is a step in not great marketing, but truly meaningful relations with customers.
Need some tools to help get the job done with inbound? Browse through our samples and templates to get the ball rolling.
